If you are a blogger or participate in writing blogs, this term is probably familiar to you. On the other hand, if this is the first time you read guest post , don’t worry because in today’s article I am going to explain what it is. As you can deduce, its origin is English and it is formed by the words “guest” for guest and “post” for entry or blog article. Therefore, guest post is a guest article on a blog. And it is a very common practice among bloggers and those who want to make themselves known.

As you can imagine, writing a blog post or article is what we usually do to spread interesting information and at the same time help us keep our website up to date. This is indexed in search engines like Google and will help us get found. But just as a link from other websites to our page helps us gain relevance and visibility, a guest post will also help us with this.

Why is it interesting to do guest posting?

First, because it will give us more visibility and even gain points in the eyes of other professionals. It is an extra that will also help us to boost our personal brand and gain points as an expert in the subject we usually write about.

it will help us get traffic to our own website ( link building ). This is because, generally, other blogs will let us include a link to our page.

In this way, what we are going to achieve is to give greater relevance to our website and this will make us gain points with Google, in order to improve the position of our website in the search results performed by users. In the event that this link is not included, we can always tell the owner of the blog.

For blog owners, there are also advantages. For the blog itself, where we write as a guest, it is beneficial because it will increase its traffic. It saves time in writing texts. In addition, there are no costs involved, so they save money. It improves their image by having the opinion of an expert.

In short, it is a win-win technique for both. Everyone wins.

Benefits of doing guest post

Let’s look more clearly and schematically at the advantages of writing on other people’s blogs:

For the authors:

• We gained visibility.
• Improve our personal brand.
• It makes us look more professional.
• Improves our website traffic.

For blogs

• They save time when writing content.
• There is no cost to the blog owners. In exchange, they allow the link to the guest post author’s page to be included.
• It gives a more professional appearance to the blog by having articles written by experts in a certain subject.
• As a result of the above, the content will be of higher quality.

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