“If you really impress your customers, they will tell others. Word of mouth is very powerful”. Jeff Bezos Amazon founder. And with these words, we are leaving you our recommendations and SEO trends for 2019-2020.
Before you reach that level of influence, you have to stumble, stumble and stumble to understand that a website alone will not make you successful, but strategy; will and vision, however, may.
That is why we present to you the SEO trends in late 2019 and early 2020 so that you can “mimic” your most skilled competitors without being a low-quality copy.
1. Web architecture and SEO trends: how the big players work
Table of Contents
It is the hierarchical organization that every domain possesses regarding its directories, subdirectories, categories on different levels, products and other pages that are available for access.
The most accessed web pages in Spain are characterized by being highly sophisticated in their structure, concentrating primarily on the syntax of their urls, taxonomy ontology.
Syntax of a URL
It is a reference to the structure and the order of the words contained in to make sure that they are in the standard order. Standard URL format
Classification:
This is relative to the relationship between the various categories and subcategories. The more similarities among them, the more they will be clustered.
It is no coincidence that when we look over a restaurant menu, hake is one of the fish and tofu is one of the vegetarian dishes, does that make sense?
Ontology:
It defines such a relationship among categories as an entity-relationship model with the sharing of information between them and, naturally, the interconnection.
2. Quality of the contents in the e-commerce large
With the recent algorithm changes
According to search bots, content is now, together with site speed, among the most important factors in the distinction between a great website and an ordinary one.
The SEO trends of this year suggest considering the following:
No misspelling, since we do not want to scare away users by the “horrors” that can be committed by automatisms or faulty translations.
Providing something extra beyond what is being provided under the name.
Correctly represent the title, i.e., if the meta title is “Washing machine brand X at the best price” we cannot force a user to land on a landing with fan content.
Utilize your keywords. They are your allies, the more you utilize does not indicate that you are performing better. Utilize those that are helpful to the content and allow you to position.
3. The basics of SEO: the meta tags
Yes, the meta tags are the ones some individuals have yet to appreciate how important they are.
Titles, first of all, have a most immediate impact on positioning, as their purpose is to define the site’s content.
On the other hand, the meta description serves to argue the content and invite the user to click both in organic searches and advertisements.
What is the model followed by the dominant players?
There is no secret formula, but we give you some examples of SEO trends for their positive results:
Titles
a.. [Product name] [adjective] [brand name].
b.. [Category name] [adjective] [brand name].
c. [Personal brand] | [nickname of the category/article]. d. [Name of the offer “BlackFriday 2019”] | [Products on offer] | [Name of the brand].
Description
a. Discover our [product name] brands such as [brand names] [adjective] at [web name]✅
b. We offer [product name] from [minimum price] [website name].
c. “It’s Black Friday! Take a look at our ⭐ until [X percent] ⭐ offers on [product name] that we keep in stock especially for you!”
If you’re a well-known brand, it is best to place your name first so you can have the maximum CTR, otherwise it is best to place it at the end so you can stress what you can offer to the user.
4. Design and usability SEO trends
Those were the days when background colors, odd text fonts and 100% desktop sites dominated the web.
We are nearing 2020 and the direction is towards cleaner, clearer, intuitive but extremely dynamic design trends, with the use of high quality images, videos and objects with clear call to action.
From Geotelecom, we report to you on the UX-UI design trends of this new year:
5. Black Friday giants
In SEO, it is necessary to prepare a Black Friday landing page to bring all the relevant keywords on one URL. The campaign should be planned weeks in advance of the day. In our guide on how to perform SEO on Black Friday, we enlighten you about the measures you can take.
This year, we’re covering for you how the big-box stores performed on last Black Friday.
Prepare landings
Target every search intent that aligns with your products. Plan them in advance, months ahead, to drive your traffic and position them well for Black Friday.
Employ long tails
For more specific search queries. Stay away from generalities The big players will bring these searches, but if you are just starting out in this world, we recommend that you experiment with the specifics. Use the keywords The most important in your metatags and make sure you have clear offers, with no room for confusion. Add the word of the offer (Black Friday). We know it’s hard to look at the top, but we should never stop doing it. With the right actions, you too can be a giant of e-commerce what are you waiting to become one?
Next Article: Web rendering: How Does it affect SEO?
