If you have a website, have you considered whether it’s well-designed? Not whether the design is pretty, but whether it’s well-built and Google-friendly. To find out this, it’s very useful to conduct an SEO audit . But do you know what it is and why it’s important?
What is an SEO audit?
In short, it involves analyzing a website. This analysis takes into account both internal and external aspects that will influence the website’s organic positioning. This means that when a user searches for something related to your company’s work, your company will appear in their search on Google or another search engine they use. Google is generally used as a reference because it is the most widely used search engine in Spain.
However, the audit will not only diagnose your website’s on-page and off-page SEO status, but will also help you discover how you can optimize it for better performance. In other words, to increase your website traffic.
Why is it important to perform an audit?
As you may have already deduced, this type of analysis allows us to monitor the status of a website. Based on this, it will be much easier to make decisions and adopt strategies to improve the website. Furthermore, Google is constantly changing its algorithms, and what is valid today may be penalized tomorrow or cause your website to drop in the SERPs or search results pages. So it never hurts to have them take a look at your website.
Advantages of analyzing your website
From everything said so far, a series of benefits emerge:
- By staying up to date with algorithm changes, you’ll avoid potential penalties for your website.
- Optimize the performance of your website.
- Correctly index your content.
- Make better decisions.
- Long-term web traffic increases.
- Your website will be in good health.
What is looked at in an audit
- Which pages are indexed and which aren’t. This is what Google is crawling.
- If your website has robots.txt and sitemap.xml. Both files are important, as they serve as a guide for Google.
- Error codes. Are there 404 or page not found errors on your website? Are there other types of errors?
- Website structure. Is all internal and external linking well-linked?
- Titles and meta descriptions. Are the titles and descriptions displayed in the SERPs correct? Are they truncated?
- Images. Are they heavy? Do they have a description, title, and alt text?
- Headings. Is there a heading hierarchy (H1, H2, H3)?
- Loading speed. How long does it take for your website to load on the user’s screen?
These are some of the points taken into account when performing an SEO audit. Others I haven’t mentioned require much more technical knowledge. That’s why it’s advisable to hire the services of a specialist in this field. Don’t you think so?
Next Article: Is investing in SEO expensive?
