That artificial intelligence is here to stay and revolutionize the market is a fact. We cannot deny it, we cannot run away from it, nor can we stand still in the face of such an event. In the era of artificial intelligence (AI), The name Chat GPT resonates loudly in all corners of the digital world. While many have heard…
Imagine spending hours creating valuable content, only to get lost in a sea of search results. Nowadays, it’s not enough to just create quality content; it’s also necessary to optimize it for search engine needs. By doing so, you can significantly increase your chances of dominating the SERPS and, ultimately, generating maximum impact. Fortunately, thanks to technological…
Remember the Yellow Pages, where you could find the phone number and address of that business you were looking for? Now that business directory is Google My Business. The latter is now known as Google Business Profile. The best part is that you don’t even need to click to get information about the company. At…
Instagram continues to establish itself as one of the most influential and dynamic social networks for businesses of all sizes. The constant evolution of its algorithm has sparked growing interest among users. With over 2 billion monthly active users, Instagram has become an essential ally for businesses. Its visual content makes it an essential space for building communities, strengthening branding, and converting followers into…
“If you really impress your customers, they will tell others. Word of mouth is very powerful”. Jeff Bezos Amazon founder. And with these words, we are leaving you our recommendations and SEO trends for 2019-2020. Before you reach that level of influence, you have to stumble, stumble and stumble to understand that a website alone…
On-page SEO is crucial for improving web positioning. It involves optimising elements within your site so that search engines find it more relevant. Factors such as keywords, website structure, and loading speed are essential. Creating quality content and improving the user experience are also important. In this article, you’ll discover the key factors of on-page SEO. You’ll learn how…
When it comes to working on web positioning and carrying out a good SEO strategy, it is essential to SEO strategy it is essential to understand that the different actions you are going to perform have a clear difference: SEO on-page and SEO off-page. The former focuses on what you do within your own website to improve its…
The dispute between PPC (pay-per-click) and SEO (search engine optimisation) is a recurring theme in digital marketing. Both approaches aim to place your brand at the top of search results, but each has its own unique approach. SEO focuses on long-term organic strategies, while PPC generates immediate results, albeit with a constant budget. So, which is the…
The keyword research process is a series of steps taken to identify and select the most relevant and valuable keywords for an SEO (Search Engine Optimization) strategy. This process is crucial for understanding how users search for information online and optimizing content to improve search engine visibility. What is the keyword research process? Keyword research…
Paid traffic refers to visits or users who arrive at a website through advertisements or paid advertising campaigns. Instead of relying solely on organic traffic, which comes from natural sources like search engines or social media, the traffic involves investing money in website promotion to attract targeted visitors and increase visibility. What is paid…
