It’s LinkedIn’s advertising platform, allowing you to design campaigns with highly dynamic ads that will be displayed on the platform based on audience segmentation. It’s a good alternative for advertising to a professional network. What is LinkedIn Ads? This is a LinkedIn-owned tool that allows you to create ads that will be displayed on the platform or in users’…
Table of Contents When Writing a Book: Creating a table of contents (TOC) is essential for organizing your book. It helps readers navigate your content effortlessly and enhances the book’s overall structure. Here’s how to craft a perfect TOC step by step. Image Credit: FreePik Why a Table of Contents Is Important A well-structured TOC…
If you have a website, have you considered whether it’s well-designed? Not whether the design is pretty, but whether it’s well-built and Google-friendly. To find out this, it’s very useful to conduct an SEO audit . But do you know what it is and why it’s important? What is an SEO audit? In short, it involves analyzing…
A logo is much more than just an image; it’s the face of your business and the first impression you make on your customers. A well-designed logo conveys the essence of your brand and helps you stand out in an increasingly competitive market. It’s not just about having something visually appealing, but about creating an image that connects…
Finding high-quality images to enrich your content is essential in the digital world. In 2024, free image banks are essential allies for bloggers, content creators, and entrepreneurs looking for impactful visual resources without breaking the bank. These platforms offer HD photos, videos, and royalty-free graphics, perfect for both personal and commercial projects. In this article, we’ll explore 12 standout picks, each…
PPC vs CPC: When it comes to digital marketing, acronyms like PPC vs CPC often get tossed around. But what do they mean, and why do they matter? Let’s break it down. Image Credit:FreePik What Is PPC? PPC stands for Pay-Per-Click. It’s a digital advertising model where advertisers pay a fee every time someone clicks…
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the World Wide Web Consortium (W3C) to improve the accessibility of websites and web applications for all people, including those with disabilities. What are the Web Content Accessibility Guidelines (WCAG)? The Web Content Accessibility Guidelines are a set of technical recommendations and…
Content is king. That’s what content marketing has been saying for years. But have you ever wondered why? There’s no doubt that the content of a website is crucial. Videos, images and text are the components of that magnet that will attract users and make them come back again and again. Would you return to a website…
The dropout rate is an indicator used in various contexts to measure the percentage of people who abandon an action, process, or experience before completion. It refers to the proportion of users, customers, or participants who do not complete a given task or activity, whether on a website, a mobile app, a purchasing process, or…
SEO stands for Search Engine Optimization, and it is the set of techniques and strategies used to improve the ranking and exposure of a website in the search results of search engines such as Google, Bing, and more. In the competitive digital era, appearing on top positions is essential in order to receive organic traffic…
