Little is said about what web rendering is during the loading process of any site. We understand that our page must respond extremely fast in order to keep our users awake, but do you know what it is and what are the consequences for SEO? In this article we are going to uncover the secrets…
The digital marketing world continues to change, and Meta Ads is no different. Keeping up with the latest changes is important to community managers if they’re going to keep up with effective and competitive campaigns. In 2024, Meta has rolled out a number of major changes that will supposedly enhance the ad experience and results…
The AEPD has renewed in May 2024 its guide to the use of cookies in an effort to clarify as much as possible the uncertainty created concerning the categories of cookies, their purpose, as well as the rights and responsibilities of online service providers and Internet users. We send you this document in full for your reference…
In today’s post, we are going to tell you everything you need to know about web migrations and how to perform them safely and effectively to improve the performance of your website. So get ready to learn how to carry out an SEO migration successfully. What is SEO migration? An SEO migration is a process that is carried…
Copywriting is an essential digital marketing technique that focuses on creating persuasive texts to attract and convert customers. These texts can appear on various platforms, such as websites, advertisements, emails and social networks. Good copywriting not only informs, but it also motivates the reader to take a specific action such as buying a product or subscribing to a…
As we have already been told over the last year, the paradigm in Google Ads is changing and more and more emphasis is being placed on the quality level of the advertisements in any type of campaign. So, in this post, we leave you some tips to give a twist to your Search Network, Display and Shopping ads…
1. Local SEO and the importance of location First of all, it is indispensable to know the fundamental basis of the organic positioning to understand the impact of Local SEO in any business. This is none other than a set of strategies oriented to increase visibility of a website in the results of search It seems easy, doesn’t it? Local SEO, on the…
That artificial intelligence is here to stay and revolutionize the market is a fact. We cannot deny it, we cannot run away from it, nor can we stand still in the face of such an event. In the era of artificial intelligence (AI), The name Chat GPT resonates loudly in all corners of the digital world. While many have heard…
Having a blog for an online store is essential for attracting and retaining customers. A well-managed blog allows you to create relevant and valuable content that not only informs and educates visitors about the products or services you offer but also improves search engine rankings. By regularly publishing SEO-optimized articles, the store is able to increase your visibility on…
if you have a website, you’ve probably heard of Google Updates. These changes in the search engine algorithm affect the positioning of search results and can cause factors that were previously key to your SEO to lose relevance or new ones to appear. Google performs a large number of updates each year, which can cause your web…
