It’s LinkedIn’s advertising platform, allowing you to design campaigns with highly dynamic ads that will be displayed on the platform based on audience segmentation. It’s a good alternative for advertising to a professional network.
What is LinkedIn Ads?
Table of Contents
This is a LinkedIn-owned tool that allows you to create ads that will be displayed on the platform or in users’ news feeds. It’s geared toward professional groups, so it’s a good opportunity for companies with a target audience of this level. They’re very similar to Facebook Ads, but with the ability to reach true experts.
They can even be segmented according to the objectives of each campaign. The best thing about this aspect is that the platform classifies profiles according to each user’s occupation or profession, so campaigns can be very specific.
What is it for?
In addition to segmentation by profession, LinkedIn Ads also allows segmentation based on location and other interest factors, allowing advertisers to make their campaigns even more targeted. This way, they can reach the audience they’re truly interested in without having to invest heavily in users with general characteristics. However, this feature also offers other benefits, such as the following:
- Creating ads with ease: The tool is very intuitive and adapts to all types of advertisers. It also works by objectives, that is, according to the results you want to achieve, such as generating more sales, leads, or views.
- Design freedom: There are several formats available for campaigns, including videos, banners, and more. It’s also possible to design a landing page from your LinkedIn company page.
- Budget control: Allows you to keep track of your investment and have a publication schedule to avoid losing too much money.
How to run LinkedIn Ads campaigns?
- The first step is to log in to an Administrator account, which you can find on LinkedIn Business or through your company profile.
- The next step is to select the objective, that is, the type of results you want to achieve. This could be more leads, views, sales, interactions, etc.
- Defining the audience is the third step; you must choose the desired classifications or groups to which you want to display the ad.
- Next, select the desired format; those available include videos, banners, and more.
- Next, the budget and bid for the campaign payment are set.
- Finally, you configure the conversions, landing page, and other details, click Create Ad, and that’s it.
How much does a LinkedIn campaign cost?
Everything will depend on the type of payment system advertisers choose. For example, cost per thousand (CPM) and cost per click (CPC) have a minimum of $2, meaning they can bid as little as $2 per thousand views or per click. Similarly, other payment systems have a minimum of $10 per day. To use these services, you must be willing to invest a minimum of $10 per day.
Next Article: The importance of online business and tips for doing it
