Remember the Yellow Pages, where you could find the phone number and address of that business you were looking for? Now that business directory is Google My Business. The latter is now known as Google Business Profile.
The best part is that you don’t even need to click to get information about the company. At a glance, you have the necessary information: address, phone number, website, opening hours, customer reviews, customer traffic by time, and news published by the company itself.
Plus, any user can find you when they search on Google, either by industry or by your company name. And being there is free! Therefore, having a company profile is important for any business, don’t you think?
How to get the most out of Google My Business
Google My Business is like everything else. It’s not just about being there for the sake of it; you need a strategy behind it to capture customers’ attention. This leads to increased traffic to your website, so having this type of profile is essential for developing a good local SEO strategy .
- Fill out all the details. Complete your Google My Business listing with your company name, address, phone number, opening hours, the products/services you offer, the category your business falls into, whether you deliver, and don’t forget to have a FAQ section. Always keep your business information up to date!
- Describe your business. Take advantage of this free space to tell us what your company does, what services you provide, and what products you sell. You might want to provide more details. For this purpose, you can post frequently.
- Questions and Answers section. This is a highly appreciated resource by users because they can ask their questions directly to the companies. Pay attention to it and don’t leave any questions unanswered!
- A picture is worth a thousand words. If you have a physical business, take lots of photos. If you don’t have a physical location, you can post some of your projects or products. Users love to see what you’re doing. Plus, you can add comments to the photos. And if it’s a video, even better!
- Location. This is another option most valued by users, as it adds credibility by allowing you to upload images from your business’s location. That’s why it’s best to upload photos from your location.
- Reviews. Users often leave reviews on your listing. Respond and interact with all of them. Yes, even those that provide a review of your business. Politely respond to that review. Don’t forget to ask your customers to leave a review.
As you can see, it’s not very difficult to maintain, it doesn’t have any additional costs, and it allows users to have access to your company’s updated data instantly, as well as stay informed about your news and even interact with you to sign up for a service, purchase a product, or ask a question.
Don’t you think it’s worth being on Google My Business?
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