Bounce Rate is a very necessary metric when tracking online traffic. In this case, it counts users who bounce, that is, those who access a website and then leave immediately.
What is the bounce rate?
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It’s a method for identifying bounce rates on an online page.
That is, it reports how many people visit a website and don’t take any action, or click on any other links or content.
They also typically have a low dwell time rate, meaning they basically entered the site and immediately left.
There are many reasons why this action happens; it can be because users are simply not interested in the information displayed, or it can be the cause of different technical problems, such as loading speed. It has been proven that users tend to abandon websites that take more than 3 seconds to load.
Origin of the bounce rate
The Letter, which comes from the English term, analyses the traffic of visitors who click on a website and leave after viewing only one page or after a few seconds.
This means that the inbound marketing strategy is working, but the conversion strategies are not.
Some companies start calculating it in a timeframe set to 30 seconds or less. If the bounce rate exceeds the conversion rate, compared to the attraction rate, it means the marketing strategy isn’t working.
What is the bounce rate for?
It helps identify how productive the information on a website is, although it can also be used to identify potential reasons why users abandon a website. With the help of other statistics and metrics, you can identify when the text, format, design, or loading speed needs to be optimised.
What is the bounce rate in Google Analytics?
This is a report displayed within the analytics tool. It typically records the number of people who access the website on a single page, meaning that the same page is usually the same entry and exit page. This means they didn’t access any other section through internal or external links.
It’s a bit difficult to determine when the bounce rate is an acceptable percentage, but some experts consider the following numbers to be the most common.
- For blogs or content pages: 33% to 50%.
- Landing pages or online ads: 20% to 45%.
- E-commerce and online stores: 20% to 40%.
How is the bounce rate calculated?
This percentage must be calculated per unit, that is, per page, such as the website’s home page, blog page, or any other content.
The following formula is used to calculate it.
Bounce rate: Total number of abandoned visits (bounces) / total visits x 100
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