WhatsApp has become an essential tool for communicating with your customers. More than 2 billion people use it daily, making it a perfect channel for maintaining direct and close contact. You can share updates, answer questions instantly, or send visual content that reinforces your message. Through groups or broadcast lists, you can organize your communications efficiently. No matter the size…
Selling online is a great opportunity that the new era offers us. E-commerce continues to grow rapidly. It’s more accessible than opening a physical store, with lower initial investment and operating costs. It also eliminates geographical barriers. Your store is open 24 hours a day, and you can reach customers anywhere in the world. Digital advertising is cost-effective and…
Although there are many options, email remains one of the most powerful channels. It’s cost-effective and offers a high return on investment (ROI) . Through email marketing, you can reach your customers directly. Additionally, it allows you to segment your audience and send personalized messages . This increases the effectiveness of your campaigns. Measurement is another of its strengths. You can know exactly…
Imagine spending hours creating valuable content, only to get lost in a sea of search results. Nowadays, it’s not enough to just create quality content; it’s also necessary to optimize it for search engine needs. By doing so, you can significantly increase your chances of dominating the SERPS and, ultimately, generating maximum impact. Fortunately, thanks to technological…
Keyword stuffing is an outdated and deprecated SEO technique that involves the excessive and unnatural insertion of keywords into content to manipulate search engines and improve rankings. However, search engines have evolved and now penalize the abuse of this practice. To avoid SEO issues, it’s important to use a keyword stuffing checker that analyzes and…
A user-friendly website is one designed and developed to provide a pleasant and satisfying experience for visitors. This type of website focuses on usability, accessibility, and ease of navigation, with the goal of meeting the needs and expectations of the target audience. A user-centred design and a clear structure are essential for achieving a user-friendly…
Web fonts are typographic fonts designed specifically for use on websites. These fonts allow web designers and developers to use custom, attractive typefaces to enhance the visual appearance and readability of content on web pages. In this online dictionary entry, we’ll explore more about website fonts with questions and answers. What are Website Fonts? Website…
Paid traffic refers to visits or users who arrive at a website through advertisements or paid advertising campaigns. Instead of relying solely on organic traffic, which comes from natural sources like search engines or social media, the traffic involves investing money in website promotion to attract targeted visitors and increase visibility. What is paid…
The dropout rate is an indicator used in various contexts to measure the percentage of people who abandon an action, process, or experience before completion. It refers to the proportion of users, customers, or participants who do not complete a given task or activity, whether on a website, a mobile app, a purchasing process, or…
Bounce Rate is a very necessary metric when tracking online traffic. In this case, it counts users who bounce, that is, those who access a website and then leave immediately. What is the bounce rate? It’s a method for identifying bounce rates on an online page. That is, it reports how many people visit a website and…
